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Promotional calendars and custom printed day planners from Promotions Now might very well be the greatest promotional tool for your business. Whether the calendar is placed on a refrigerator or hanging in an office cubicle, a calendar or day planner is all about “eye impressions”. In our everyday routine, we all take a glance at our calendars multiple times a day. Factor in the low cost associated with those multiple impressions, and you have yourself a promotional tool that is second to none.