At Promotions Now we offer an extensively long line of custom lip balms, each available in a magnitude of flavors to choose from. Anyone who uses lip balm can weigh in on their favorite flavor when faced with just a small few choices but with the enormous number we have to offer, it’s a wonder that our customers are able to choose at all! Lucky for them we offer free samples, so they can make an educated decision before ordering – but we recently decided to take a closer look at these flavors for ourselves. As a way of highlighting one of our favorite promotional products we created a survey of flavors, both online and on the premises, to see once and for all which lip balm flavors really are favored above the rest – and also have a little fun at the same time!
As a way of highlighting one of our favorite promotional products we created a survey of flavors, both online and on the premises, to see once and for all which lip balm flavors really are favored above the rest – and also have a little fun at the same time!
To get started, we first rounded up 10 of our most popular lip balm flavors, some classic and some less traditional, and employed the help of 10 volunteers from our customer service team and art department. The lip balm flavors included in the survey were Vanilla Mint, Meyer Lemon, Mocha, Watermelon, Strawberry, S’mores, Vanilla, Island Paradise, Bubblegum and Pineapple. Our helpful and obliging volunteers tried each of these flavors and ranked them from favorite to least favorite; and as a bonus, they each scored 10 new lip balms to keep for themselves.
While our volunteers tested each flavor, we additionally created a less hands-on survey online, where users could weigh in on their flavor preferences without having to try each one. Finally, we took the data from both the online survey and our experimental trial (it sounds more scientific that way) and discovered which flavors seem to be the reigning champions of the lip balm game and which ones are the unlikely contenders. Here are the results!
Online Lip Balm Flavor Survey
Our online survey revealed that without testing each flavor first, Vanilla Mint was the majority favorite by a whopping 29%. Unsurprisingly, Strawberry followed by Watermelon came in at second and third place with 19 and 14 percent of the votes. The remaining flavors – which were all on the unique side – received only 2 to 11 percent of the votes, which reveals to us that, in a blind survey, the safer choice will probably almost always win out. This finding also makes the results from our in-house experiment that much more interesting!
Although Pineapple came in nearly last in the online survey, it received the most favor from our volunteer testers with 18% of the votes for favorite flavor. It looks like this particular flavor is definitely worth trying next time you place an order lip balms! Coming in at second and third most loved flavors our test group were Watermelon with 16% of the votes and Vanilla Mint, the winning flavor from the online survey, with 14%.
Promotions Now In-House Lip Balm Flavor Survey
Though not all of our flavors scored high by majority vote, they were still thoroughly enjoyed by our trusted volunteers. Meyer Lemon, for example, only received 2% favoritism but 2 participants commented on the flavor with, “Smells refreshing and tastes good” and, “Summery”. Vanilla, which also did not rank very high, received excellent feedback like, “Smells really good and tastes good too. It’s hard not to eat it!” That’s a pretty enticing description if we ever heard one. One of our volunteers even noted that vanilla was, “comforting and safe like a hug”. You have to be able to think outside of the box to be a creative member of the Promotions Now team and as you can see, we are doing just that!
The one outstanding fact we learned from this fun little study is that people, especially our customers, tend to know what they like and can choose pretty wisely when it comes to selecting their promotional lip balms. However, just about anyone can be pleasantly surprised by trying new things. All of the lip balm flavors at Promotions Now are pretty incredible, it might be worth it to try something new every now and then – and it might just surprise you!
Though all of the lip balm flavors at Promotions Now are pretty incredible, it might be worth it to try something new every now and then. It might just be the type of pleasant surprise your marketing strategy can benefit from!