Marketing Strategy: Quick Tips For Making Your Promotional Products Work Double Time

The basic concept of promotional products is fairly simple to understand. You purchase an item – an awesome item, if you’re shopping with us – that’s printed with your company name, logo or an important message and, when you hand it out to someone, you leave an impression on them that is associated with your brand. Since this item is essentially a free gift, the impression is a very positive one. This can lead to brand recognition, customer loyalty and, of course, more business.

That is how promotional products work in the simplest sense, but there are many other ways you can use them to even further increase interest in your business or organization. Here are a few such ways you can make your promotional giveaways work double time for your brand.

1. Add your contact information to your imprint.

Adding some contact information to your promotional item transforms it from merely a small gift to a calling card. In fact, not adding either a phone number or a web address to a product would do a great disservice to your marketing campaign. You never want to leave a prospect with no way of getting into contact with you and they might not be interested in putting forth the effort to look you up. So, make it easier for them by including your contact information.

2. Add your social media addresses, handles or icons.

If your company has a major presence on social media, then the same can be said about including at least a social media icon to let customers know where they can find you, follow you and keep in touch. If you want to heavily market your business on social media, your items need to reflect that.

3. Use promotional items to launch a social media campaign.

Come up with a hashtag for your upcoming event or ongoing marketing campaign and print it on your giveaways. Then ask your gift recipients to share pictures with the item and tag your business or use the hashtag. You can even have them sign up for free promotional gifts by sharing their contact information or following you and then announce your winners on social media. Your promotional products have a lot of power when it comes to getting customers and prospects to engage with you on social media.

4. Turn your giveaways into prizes and/or incentives for new business.

You can offer your promotional items as free gifts with a first purchase or, for pricier items, have customers entered into a drawing for a prize with every new purchase. Either way you’ll be creating a lot of interest and incentive for customers to choose your business.

5. Tiered promotions can show your loyal customers how much you appreciate them.

You can also try reserving your more expensive promotional gifts for customers or clients that have been doing business with your company for a designated amount of time, have spent over a certain amount or have placed a specific number of orders. This is a simple way to let them know that you appreciate their continuing patronage and are dedicated to making sure they are happy with your products or services.

6. Use promotional bags and packaging for your retail business.

If you’re looking to brand your retail business, it’s wise to invest in customized shopping bags and packaging. Not only will this let customers know that you’re serious and organized but they will likely reuse these items and score you some extra advertising as they do so. An attractive paper shopper can be reused as a makeshift lunch tote or bag for any type of personal use.


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