You might find it hard to believe, but despite evidence to the contrary – which we have so expertly provided you with over the years – some people still think promotional products won’t help their business. We know. It’s shocking and unnerving for us too. We’re choosing not focus on this bleak fact, however. Instead, we’re putting our minds to the task of education and enlightenment through some good old fashioned myth debunking. Here are some of the most common myths about promotional products, debunked.
Myth #1: They Just Get Thrown Away
While it is true that some folks who receive a promotional giveaway might immediately throw it away, you might be interested to know that the number of these dunderheads only amounts to about 20%, according to Sage World. In fact, the immediate disposal of a promo is so rare that even unwanted items have an average lifespan of about 6.6 months.
The truth here is that at least 60% of consumers who receive promotional products actually keep them, either in the home or at work, for up to 24 months. That’s a lot of time to make a lot of impressions. And that’s just any promo item from any business. The numbers are even more promising when a consumer receives a giveaway from a business they’re interested in working with. Those custom gifts get held onto for up to 5 years!
Now we know your custom giveaways are unlikely to end up in the trash but how can you guarantee it? Thanks to a couple more statistics from Sage World, we can confidently suggest you choose items that are useful in the kitchen or at work. This is due to the fact that 91% of consumers say they currently have a promotional item in their kitchens, while 74% claim to have at least one kept at their offices or workspaces.
Myth #2: They Are A Waste of Money
We know there are endless ways to promote your business through word of mouth, online or on social media without spending a dime. The fact still remains, however, that you’re doing your entire marketing strategy a disservice if you’re not covering as many bases as possible. This is especially true when it comes to promotional giveaways, which can increase the effectiveness of a mixed media advertising campaign by an incredible 44%.
Boosting your marketing campaign is the overall goal here, but a tangible custom gift can work wonders for your branding efforts as well. These may seem like the same thing, but while your marketing campaign can help your business sell and grow, your branding efforts enhance your presence and recognition in the consumer world. In fact, everything you do along the customer journey can help you grow your brand – and that starts with a promotional gift.
According to the Promotional Products Association International, or PPAI, a whopping 90% of the people who receive a promotional product say that they can remember the branding when encountering it again. Of them, 82% have said that their perception of a brand becomes more favorable if they receive a promotional gift. This is how brand recognition leads to brand loyalty.
Myth #3: They Are Too Expensive
Well, we can’t all afford to promote our small businesses with high-end Bluetooth speakers and remote control drones (though, if you want to, we have them), but it doesn’t have to be a major stretch to work an effective promotional gift into your marketing budget. As a matter of fact, you can easily spend less than $1 per piece for a custom giveaway that still get’s your audience’s attention and helps initiate meaningful engagements.
At Promotions Now, you dictate how much you want to spend on a promotional item, whether it’s less than $1, no more than $5 or up to $15 per piece. We want everyone to know that they have plenty of options, regardless of any budgetary limitations. so we’ve created a number of specialty stores to cater to every type of expenditure. That’s 3 myths down. 2 to go.
Myth #4: They Are Mostly Just Low Quality Junk
Ooph! Here at Promotions Now, we are very careful to avoid the usage of any slang or terminology deemed offensive, but, for the sake of this venture, we will need to use the “J word” quite a bit. We do apologize for this necessary evil. The term “junk” implies odd and ends or garbage, none of which you will find at Promotions Now. Would you call a Wifi Smart Home Kit junk? How about a Swiss Force all-in-one coffee maker or a bamboo cheese board set? Would you turn your nose up at a fleece jacket from The North Face?
These items are decidedly not junk but neither are the more economical options found on our site. The misconception comes from a time when matchbooks, pencils and vinyl key-tags were just about the only items in the game – a time that is long gone. Statistics from PPAI show that these days, wearables take the lead in promotional product sales at 35.8% of all sales involved in the industry, with drinkware, writing items, travel essentials and tech products following closely behind. These are all items, your gift recipients would hesitate to label as “junk”.
Myth #5: Print Quality is Low Unless You Spend a Fortune
Another myth born of the same misconception above, is that full color or even clear and legible printing on products is rare and costly. It’s an issue that no longer exists, thanks to advancements in product development and decoration methods in the ad specialties industry. Promotions Now alone has over 2000 different products that offer full color custom imprinting, from bags and drinkware to apparel, tech products and office supplies.
As far as legibility goes, we can’t vouch for other distributors, but our proofing process combined with our satisfaction guarantee eliminates any risk of wonky imprints ending up on your products. Is there anything more beautiful than a flawless custom imprint on a non-junkie custom gift? We know, we’re a little biased on that account.
That wraps up this debunking session. Now that you’re ready to embrace the magical world of promotional products, be sure to use our July coupon code: FREESHIP75 to get free ground shipping up to a $75 value for your order of $350 or more. Happy shopping!